Who I Am
Creative Philosophy
Gianni Lo Giudice’s artistic journey is a continuous interplay between photography, design, and graphic arts, where each discipline enriches the others.
His vision is rooted in the creation of experiences that tell stories, transform spaces, and evoke emotions.
Graduating with honors from the Brera Academy of Fine Arts, he had the opportunity to explore the worlds of fashion and theater, taking on significant roles as a costume and set designer.
These experiences shaped his creative approach, defined by an aesthetic pursuit that seamlessly integrates technique and functionality.
For him, art is an ever-evolving process, and each project represents an opportunity to experiment with new visual languages. His curiosity and drive for innovation push him to approach every endeavor with the intent of crafting something that possesses true communicative power—an impact that leaves a lasting impression.
Portrait by Giovanni Gastel
Photography:
Between Image and Identity
Gianni Lo Giudice’s photographic journey is deeply connected to art, a bond cultivated during his studies at the Brera Academy of Fine Arts. With a background that merges theory and practice, he has explored composition, lighting, and aesthetics to develop a visual language that blends elegance, irony, and power. For Gianni, photography is a true form of storytelling—one that builds connections and conveys emotions.
Throughout his career, he has worked in fashion, advertising, and publishing, creating iconic portraits and campaigns for prestigious brands. A pivotal encounter was with Giovanni Gastel, who profoundly influenced his approach to portrait photography, leading him to see light as an element that gently embraces the subject, fostering an intimate connection between photographer and model. His work is characterized by a fusion of pop culture and irony, particularly in the images signed under the pseudonym "Rinocriceto", where he explores photography with a creative and experimental touch.
Interior & Industrial Design:
The High-Dech Style Between Form and Material
In the field of interior design, Gianni Lo Giudice has developed an approach that merges art and technology, expressing his distinctive High-Dech style. After his experiences in theater and fashion, he translated his aesthetic vision into interior design, transforming spaces into sensory experiences.
The High-Dech style combines high technology with decorative elements, utilizing materials typical of high-tech architecture—such as steel and glass—to create innovative forms that challenge traditional design conventions. Projects like Matroneo, Officine della Birra, and Nord Express Café reflect his ability to blend industrial elements with warmth and identity, crafting spaces that tell stories and evoke emotions.
Graphic Design:
Culture and Visual Identity
Gianni Lo Giudice has always had a deep passion for graphic design. Throughout his career, he has collaborated with major publishing houses and record labels, creating graphic projects for books, CDs, booklets, and branding. His design work is distinguished by clean compositions, bold lines, and a meticulous balance of colors, transforming each project into a visual narrative that effectively communicates a brand’s message and identity.
His approach to graphic design is rooted in innovation and contemporary visual languages, crafting solutions that go beyond aesthetics to deliver messages in a compelling and impactful way.