RINOCRICETO is the artistic alter ego of Gianni Lo Giudice, a Milan-based photographer and art director with an ironic, pop, and visionary visual style. Since 2005, he has collaborated with top fashion magazines, lifestyle weeklies, record labels, and major brands, experimenting at the intersection of photography, art, and pop culture.

RINOCRICETO is an identity that plays with imagination by using post-production to transform every image into a unique visual narrative.